Mobile is retailers? hotline to consumers during winter storm Juno
As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.
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Are McDonald?s mobile vouchers the right combo for on-the-go millennials?
As its profits continue to drop, McDonald?s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin? Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
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Carnival, MSC ramp up mobile offerings with shipboard gaming platforms, apps
Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
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Mdot sites expected to lose 45-50pc of share in 2015: report
Dynamic serving and responsive design mobile sites are expected to rise while dedicated mdot sites will slide further as marketers look for more efficient and scalable methods of mobile optimization, according to a recent report from Pure Oxygen Labs.
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Thorntons has fast rewards-program success, aided by targeted promotions
Gasoline and convenience-store chain Thorntons said its mobile rewards program surpassed its two-year goal in months and is on track to attract 1 million registrants by this spring, as program managers leverage targeted promotions to get members to visit more frequently.
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