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Food delivery apps beef up, broadening omnichannel opportunities - Mobile Commerce Daily

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Food delivery apps beef up, broadening omnichannel opportunities
Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.
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Super Bowl halftime show extends second screen experience into shopping
The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.
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Apple Pay accounts for nearly 80pc of Panera Bread?s mobile transactions
The momentum behind Apple Pay continues to build, with 750 banks and credit unions having already signed on and the service now being integrated into 200,000 vending machines, laundry machines and parking meters.
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68pc of casual restaurant patrons prefer tablet transactions: report
When it comes to leaving a tip in a casual restaurant, 68 percent of customers would prefer to do so via an iPad, according to a new report from Software Advice.
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Hungry Howie?s Pizza shows off mobile ordering with pizza offers
Pizza franchise Hungry Howie?s is encouraging customers to try its new multi-platform mobile ordering system with several promotions, including a free pizza when users make their first online order.
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Last Minute Travel Deals grabs 500K downloads in crowded market
The Last Minute Travel Deals mobile application has seen more than half a million downloads since its launch in spring 2014, proving that travel apps with booking functions across all transportation and accommodation channels have appeal in an already crowded space.
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