Mobile payment adoption up 2 points as mass use remains elusive: report
Despite the introduction of Apple Pay and growing media focus on mobile payments, consumer interest in mobile payments did not grow very much between December 2013 and 2014, according to new research from 451 Research.
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Adidas corners mobile pre-orders with footwear reservation app
Adidas is driving pre-orders for its limited edition sneakers with the adidas Confirmed mobile application, the footwear sector?s first app designed to offer consumers the ability to reserve the shoes from their smartphone thanks to geo-targeting technology.
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CVS debuts revamped app as it battles Walgreens for mhealth leadership
CVS/pharmacy is competing with Walgreens, another pioneer in the mobile health sector, by rolling out a revamped mobile application with a more user-friendly layout, text alert options for prescription pick-up and a streamlined experience in the ExtraCare rewards section, proving that pharmacies must offer in-store features on mobile to retain customer loyalty.
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Belk?s holiday campaign Santa Baby Sweepstakes garners 1.1M entries
Retailer Belk?s holiday campaign Santa Baby Sweepstakes saw more mobile opt-ins that its other most recent campaigns, helping to drive more than 1.1 million total entries and proving which channel its customers are flocking to.
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Hertz plays Cupid with dream date contest for Valentine?s Day
Car rental company Hertz is prompting consumers to enter in its Valentine?s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
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