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7-Eleven stirs up beverage purchases with new in-app loyalty platform
7-Eleven is driving purchases of its beverages while simultaneously rewarding customers for their loyalty by rolling out the 7Rewards platform within its mobile application, proving that food and beverage marketers must have a specific loyalty strategy to retain existing consumers.
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Toronto Star?s ending mobile subscriptions signals decline of paid model
The Toronto Star?s abandoning of digital subscriptions to focus on generating ad revenue from a free tablet edition highlights traditional publishers? challenges in getting consumers to accept paid models after years of making content available at no charge.
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SXSW taps in-app mobile ticketing and fares for streamlined transit
Guests planning to attend the South by Southwest Festival in Austin, TX, this year will be able to leverage a mobile application featuring mobile ticketing and purchase of rail and bus fares, allowing for streamlined public transit and potentially becoming a game-changer for how mobile is used during large-scale events.
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Universal Music bolsters business model with jointly developed streaming music app
Record label Universal Music, independent digital entertainment enabler Mondia Media and and the GSMA, the leading association for mobile service providers, are jointly developing a new music streaming application called Mondia Mix. This service is a direct head-butt to Spotify, Pandora and soon Apple?s iTunes, all key players in the mobile streaming music business.
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