Starbucks whips up mobile ordering with delivery options - Mobile Commerce Daily
Starbucks whips up mobile ordering with
delivery options
Starbucks is adding several shots of espresso to its mobile ordering strategy
by announcing two delivery models, a tactic which will be a game-changer for
food and beverage marketers aiming to compete with the brand.
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American Express? Plenti rewrites loyalty
landscape as mobile?s role explodes
American Express? new far-reaching coalition loyalty program featuring brands
such as Macy?s and ExxonMobil is a prime example of how mobile is making
loyalty bigger and better by making it easier for members to earn rewards from
one merchant in real-time and then immediately apply them to a purchase from
another.
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Marketers must understand mobile banking
consumers? lucrative potential: report
Marketers have been missing a potentially lucrative and viable opportunity to
target the emerging demographic of consumers using mobile devices for financial
services and payments, suggesting that these users must be understood more
fully so that banks and financial institutions can garner more clients,
according to a report from Phoenix Marketing International.
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Make-A-Wish among charities benefiting from
fashion-driven app
Make-A-Wish, Camp Ronald McDonald and other charities are seeing increased
donations via a mobile application that brings consumers the latest in
American-made fashion while letting them give back to a charity of choice.
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