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Taco Bell?s in-app loyalty program adds filling to mobile strategy - Mobile Commerce Daily

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Taco Bell?s in-app loyalty program adds filling to mobile strategy
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald?s and Burger King that do not offer rewards platforms.
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Google unfolds scan-to-pay app for Seattle?s homeless newspaper vendors
Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city?s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.
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MasterCard?s order-ahead app makes US restaurant debut
MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.
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Merchants? limited understanding of mobile transactions presents risk fraud: report
Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.
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