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American Eagle Outfitters unveils Apple Watch features to drive in-store sales - Mobile Commerce Daily

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American Eagle Outfitters unveils Apple Watch features to drive in-store sales
American Eagle Outfitters has updated its mobile application in anticipation of the release of the Apple Watch, tailoring features such as a store locator and speedy access to deals to wearable-equipped shoppers.
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Chili?s peppers up sales with mobile loyalty, wait-list feature
Chili?s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain?s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.
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Twitter?s buy button entices event marketers via geo-location, instant purchases
Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application?s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.
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Facebook triggers deals, redemptions for local merchants: study
A study showing that Facebook triggers deals and redemptions for local merchants suggests that the social networking site?s value lies not simply in driving likes and adding fans but also in using personalized content to convert digital hunters into loyal, repeat in-store buyers.
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