90pc of retailers to tap gamification for omnichannel CRM shift: report
Offering enhanced gamification features, incentives and loyalty programs are tactics that retailers plan to use in their mobile strategies, with 883 percent more seeking to identify consumers upon entry within five years, according to a new report from Boston Retail Partners.
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Hotel chains deliver instant gratification, propel sales with mobile promotions
Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.
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Macerich malls delivers beacon-enabled ads to connect retailers, shoppers
Mall operator Macerich, which has a strong presence in many affluent and densely populated markets, is partnering Mobiquity Neworks for beacon-enabled advertising, in a move that will further connect retailers, brands and shoppers at all of the company?s properties through customized offers, tailored information and personalized, real-time experiences.
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Rue La La teams with Cotton Inc. for mobile takeover
Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sale sites offer a series of four curated cotton collections.
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Ibotta?s cash back program offers change from limits of coupons
Ibotta?s expanding cash back program suggests that while coupons have grabbed a prominent spot in mobile shoppers? hearts, consumers are also gravitating to the opportunity to earn up to hundreds of dollars a year without letting coupons dictate what brands they buy.
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