TGI Fridays makes friends with customers through marketing innovation
NEW YORK ? An executive from TGI Fridays at Integrated Marketing Week detailed how focusing on customer relationships is at the forefront of its business plan and that the key to the success of this strategy is unique and innovative marketing techniques.
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KFC?s The Colonel directs Waze users to nearby restaurants
KFC is targeting younger consumers by teaming up with navigational application Waze to lend the voice of brand mascot Colonel Harland Sanders, who will provide turn-by-turn GPS directions and point out nearby restaurants.
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Mobile email?s 12pc revenue surge points to long-term trend: report
A 12 percent jump in post-holiday mobile email revenue between the fourth and first quarter suggests the mobile movement is part of an enduring change, not a blip, according to a Yesmail report.
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EBay ramps up on mobile with relaunch of Apple Watch app
EBay continues to ramp up its mobile strategy, rolling out an Apple Watch app that will let users keep tabs on notifications and items on which they are bidding, selling and watching.
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RetailMeNot supports mcommerce via curated, in-app shoppable content
Digital offers marketplace RetailMeNot is stepping into mcommerce by offering users curated content on the home page featuring shoppable items.
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