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Walmart tests Apple Watch app, suggesting broad market appeal - Mobile Commerce Daily

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Walmart tests Apple Watch app, suggesting broad market appeal
Mass merchant giant Walmart has introduced an Apple Watch application, in a sign that the device could have a broad market appeal while cementing the retailer?s role as a leader in mobile retail.
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Motel 6 checks in 21pc conversion rate jump on mobile
Motel 6 saw conversion rates for mobile booking jump 21 percent over the past year, thanks to the brand?s decision to optimize the checkout experience by introducing a new site with responsive Web design.
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Millennial dads shop differently than moms on mobile: study
Millennial parents are taking to mobile to help shop in-store and retailers need to adjust their strategy to accommodate the new mobile-savvy parent.
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7-Eleven drives in-store sales through sports betting app partnership
7-Eleven has partnered with mobile payment service PayNearMe and Nevada sports betting service William Hill for users can deposit cash to William Hills? betting app within 7-Eleven stores, in an attempt to draw in more customers.
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IAA drives Apple Watch convenience into car-auction realm
Insurance Auto Auctions is taking smartwatch convenience into the car-auction realm with its launch of an Apple Watch application that lets buyers view the status of vehicles in the bidding process through wrist notifications.
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