QSRs, retailers have highest commerce potential with Snapchat geofilters
Quick service restaurants? and retailers? younger demographics and plentiful store locations are well-suited for leveraging Snapchat?s new sponsored geofilters to drive sales, but look for these marketers to sweeten the pot with rewards in the near future.
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MLB app helps introduce millennials to season ticket tradition
Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets that promises a more flexible experience.
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Rue La La sees increased smartphone app engagement with Apple Watch
While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.
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Mapco maximizes productivity with mobile employee operations app
Convenient-store chain Mapco optimized store management efficiency and accuracy of end-cap displays through a mobile application, linking employees of all locations together to communicate faster and better manage employee tasks.
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Iowa Hawkeyes play fair with merchants, fans in mobile rewards
The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university?s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.
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