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Virgin Hotels turns mobile into shoppable Gap closet for guests
Virgin Hotels Chicago is tapping Gap Inc.?s Reserve In Store capability to enable guests to shop via its mobile application or site and have their new wardrobe delivered to their hotel rooms, in a reflection of how mobile-enabled delivery continues to open up new opportunities for marketers.
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KLM?s new mobile app is contextual, real-time and personal
KLM Royal Dutch Airlines is rolling out an updated mobile application with analysis capabilities designed to anticipate guests? preferences and needs without prompting, such as suggesting optimal flight seating during the booking process.
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Sophisticated email segmentation boosts open rates, engagement: report
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
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Capital One puts money on simpler sign-on for mobile customers
Capital One is letting customers on Apple iPhones use the bank-holding company?s revamped mobile application to personalize how they manage their finances with single sign-on for all accounts and easier cross-account movement.
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