Why Starbucks thinks retailers will want to become its partners on mobile - Mobile Commerce Daily
Why Starbucks thinks retailers will want to become its partners on
mobile
Starbucks said last week that regional and national retailers could become key
marketing partners as the coffeehouse chain provides more clarity on its mobile
ambitions, from using My Starbucks Rewards as a currency to scaling its
ordering and delivery platform.
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McDonald?s attempts mobile comeback with US app rollout
McDonald?s is tiptoeing behind its competitors by rolling out a mobile
application to United States consumers this fall, but could reclaim some of its
flagging revenue with in-app coupons.
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Zola enables iPad users to explore real-world wedding registry
showrooms
Wedding registry marketplace Zola is attempting to merge offline and online
shopping by enabling users view items in a real-world showroom via an iPad
application and register those they like.
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Frank & Oak drives app engagement, sales with targeted push
notifications
In March, online men?s apparel retailer Frank & Oak began using a way to
segment and personalize the push notifications it delivers inside its mobile
application, helping it to drive sales and sign-ups more consistently
throughout the month.
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