Burger King taps MasterPass to gain wallet share among QSR fans - Mobile Commerce Daily
Burger King taps MasterPass to gain wallet share among QSR fans
Burger King?s decision to offer MasterCard?s MasterPass alongside PayPal?s
payment options speaks to its desire to market equally to Android customers,
who are not able to use Apple Pay, and suggests more quick service marketers
will broaden their mobile payment partners rather than relying on a single
platform.
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Wearables to account for 20pc of mobile proximity payments by
2020: report
Payment transaction volume on wearables will reach $501 billion by 2020,
growing at a compound annual growth rate of 177 percent and representing 20
percent of total mobile proximity transaction volume, according to a new report
from Tractica.
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Suja Juice turns Instagram into top referral site for mobile sales
Organic beverage brand Suja Juice recently turned Instagram into an effective
digital storefront by combining inspirational content with a buy mechanism,
resulting in the social network becoming the top mobile referral site for
mobile sales.
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Concur, HotelTonight, Lyft partnership
increases business travel sales
Travel management service Concur is further developing an integrated experience
for customers through a partnership with HotelTonight and Lyft in which users
can seamlessly expense services through the two mobile applications.
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