73pc of retailers do not offer mobile access to loyalty: report
While 47 percent of retailers increased their mobile marketing budgets this year, 73 percent still do not offer mobile access to their loyalty programs, according to a new report from Boston Retail Partners.
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Wendy?s sees opportunity for personalized, national offers with mobile ordering
Wendy?s sees an opportunity to add personalized offers and national coupons to its mobile ordering and payments experience, underscoring the growing convergence between leveraging mobile to build customer loyalty and drive added convenience.
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Build-A-Bear?s 350K in-app sessions highlight importance of additive digital experiences
Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand?s products via digital means.
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Pinterest competes with Amazon for iPhone users with buyable pin search
Pinterest is moving further into the retail landscape with a new feature for its iOS application that allows users to search for buyable pins, competing with major mobile commerce apps such as Amazon and Etsy.
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