The Limited shifts majority of technology focus to mobile
BOSTON ? An executive from The Limited at eTail East 2015 explained that the retailer is focused on mobile growth for the future, as the technology is in constant upheaval and requires significant effort to stay on top of the latest developments.
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Wyndham leverages mobile to bridge customer journey gap
BOSTON ? An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer together to customers during the stay portion of their journey.
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Dunkin? Donuts sweetens summer sales by tapping into fans? personalities
Dunkin? Donuts is putting a new twist on a seasonal sweepstakes by driving consumers to discover personality traits correlating to their favorite flavor of iced tea via an interactive quiz and encouraging fans to share their results on social media for a chance to win a year?s supply of iced tea.
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Carl?s Jr. adds sizzle to mobile loyalty with welcome offer
Carl?s Jr. is cooking up a loyalty application to serve to Canadian customers that includes payment, gifting and rewards options, and is welcoming new users with a $10 credit on mobile to fuel in-app purchases.
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