Sephora cedes Snapchat to Clinique for chummy sales pitch
Convenience store chain 7-Eleven is adding Passbook support to its application to drive mobile purchases by streamlining transactions and making it easier for users to participate in the retailer's loyalty program.
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7-Eleven tacks on Passbook integration for app and Apple Watch
Convenience chain 7-Eleven is adding Passbook support into its application to drive purchases made on mobile by enabling consumers to add additional digital coupons into their accounts.
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QVC?s acquisition of Zulily points to consolidation of mobile flash sales
QVC?s acquisition of ecommerce retailer Zulily points to the shopping network?s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.
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Munchery unpacks chef-developed curated music playlists via Google Play
Meal delivery platform Munchery is attempting to drive purchases made from its mobile application with a Google Play Music partnership that enables customers to buy menu items accompanied by chef-developed themed playlists.
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