How Mondelez plans to transform shopper marketing via mobile - Mobile Commerce Daily
How Mondelez plans to transform shopper marketing via mobile
If any trend is apparent from the lineup of mobile solutions providers chosen
by Mondelez International for its Shopper Futures program, it is the need for a
better understanding of how to take the location and social data available via
mobile and apply it to drive in-store purchases.
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McDonald?s fries up mobile sales with incentive for Philadelphia
app users
McDonald?s is previewing the United States version of its mobile application
with consumers in the Philadelphia region and is tacking on a complimentary item
for each download, proving that incentives are king in the food-and-beverage
sector.
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Dunkin? Donuts continues Waze partnership, driving
bricks-and-mortar sales through celebrities
Dunkin? Donuts is navigating Waze users to its stores with a continued partnership
with the GPS application, showing its commitment to the app and mobile?s
potential to reach nearby drivers, ushering them into locations by updating its
existing campaign with a new voice.
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Brands procrastinate, pull through on back-to-school offers
Just as a teen who puts everything off to the last minute, brands and retailers
are pushing late back-to-school sales, but the data is on their side.
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