Taco Bell extends successful mobile-ordering push to the Web - Mobile Commerce Daily
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R/GA exec: Leverage mobile to make store associates smarter than today?s shopper
With Taco Bell?s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.
R/GA exec: Leverage mobile to make store associates smarter than today?s shopper
NEW YORK ? An executive with R/GA at the Mobile Media Summit explained that retailers should focus on mobile efforts which can make the bricks-and-mortar space a better experience for shoppers, such as equipping associates with technology to make them a bigger asset.
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Dunkin? Donuts energizes promotion with one-day Snapchat geofilter
Dunkin? Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
Please click here to read the entire story on Mobile Commerce Daily
Location-based targeting sheds light on store traffic and boosts sales: PlaceIQ exec
Dunkin? Donuts energizes promotion with one-day Snapchat geofilter
Dunkin? Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
Please click here to read the entire story on Mobile Commerce Daily
Location-based targeting sheds light on store traffic and boosts sales: PlaceIQ exec
NEW YORK ? A PlaceIQ executive at the Mobile Marketing Association?s SM2 Innovation Summit 2015 advised retailers and marketers to leverage location-based targeting to drive sales and take advantage of mobile?s ability to act as a sensor for in-store traffic.