Beacons to influence $7.5B in millennial holiday spending: report - Mobile Commerce Daily
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Macy?s helps shoppers make the most of
mobile opportunities
Macy?s is leading the flock of retailers seeking to educate customers about
mobile-specific offerings ahead of Black Friday, asking shoppers to enable push
notifications as well as location-based settings prior to walking into a store.
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Vineyard Vines taps Instagram, 3D Touch to
drive in-app purchases
Apparel retailer Vineyard Vines is tapping cutting-edge mobile features such as
3D Touch, a shoppable Instagram feed, geofencing and Touch ID to update its
application and drive holiday sales.
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Wine.com uncorks sommelier live chat for
revamped mcommerce site
Wine.com has introduced a slew of new features to cement its status as the
largest mobile wine store, including additional filtering options, wider
product selection and a round-the-clock live chat sommelier service.
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