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Beacons to influence $7.5B in millennial holiday spending: report - Mobile Commerce Daily


With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
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Macy?s helps shoppers make the most of mobile opportunities
Macy?s is leading the flock of retailers seeking to educate customers about mobile-specific offerings ahead of Black Friday, asking shoppers to enable push notifications as well as location-based settings prior to walking into a store.
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Vineyard Vines taps Instagram, 3D Touch to drive in-app purchases
Apparel retailer Vineyard Vines is tapping cutting-edge mobile features such as 3D Touch, a shoppable Instagram feed, geofencing and Touch ID to update its application and drive holiday sales.
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Wine.com uncorks sommelier live chat for revamped mcommerce site
Wine.com has introduced a slew of new features to cement its status as the largest mobile wine store, including additional filtering options, wider product selection and a round-the-clock live chat sommelier service.
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