Are retailers ready for shift to virtual reality shopping?
A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.
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Tesco unpacks automated interconnected shopping via new mobile integration
Supermarket chain Tesco has teamed up with mobile application IFTTT to automatically update shoppers? virtual carts by prompting them to sign up for various triggers ? such as product price changes ? to add the appropriate item when the specified parameters are met.
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Bon-Ton rings up mobile gift guide, instant win game for Mother?s Day
The Bon-Ton Stores is rolling out a mobile-optimized instant win game and offering easy access to a Mother?s Day gift guide for on-the-go shoppers in an attempt to stay top of mind for the upcoming holiday.
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Airbnb vies for more of users? time through content-driven features
Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users? time on the platform.
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