How social influencers are disrupting mcommerce in industries besides retail
While the retail sector has perhaps benefited the most from advertising partnerships with social influencers ? such as fashion and lifestyle bloggers ? mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.
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EBay uncorks more extensive product inventory via wine app collaboration
In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform?s network of retailers.
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Energizer sees 400pc lift in purchase intent through in-store beacons
Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications such as ListEase and Ziplist, an in-depth look at its EcoAdvanced batteries.
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Jaguar Land Rover saves time with item-tracking integration
British automaker Jaguar Land Rover is saving consumers? time with more than its vehicles? performance.
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