Location-based data transforms shopper marketing, driving revenue opportunities
NEW YORK ? Executives from Ubimo and Advantage Marketing Partners at the MMA Mobile Marketing Leadership Forum highlighted the implications and insights stemming from location-based shopper marketing, both of which are imperative to brands? revenue-generating efforts.
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Close to 90pc of coupon searches come from mobile for some: report
At the end of April, 59 percent of all online searches containing the word ?coupon? originated on a smartphone or tablet, while leading bricks-and-mortar retailers saw significantly higher shares, according to a new report from Hitwise, a division of Connexity.
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IBM exec: Cognitive capabilities can identify consumer patterns, drive sales
NEW YORK ? An IBM executive at the MMA Mobile Marketing Leadership Forum 2016 said that leveraging cognitive capabilities on mobile devices can improve audience segmentation and uncover previously unseen patterns, helping brands tap into consumers? shopping predilections.
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Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec
NEW YORK ? An American Cancer Society executive detailed how consumers? giving behaviors for nonprofits have not really changed, but the platforms in how they do so have drastically, but 70 percent of consumers who start the donation process online abandon it.

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