Wendy?s exec: Mobile video mastery translates to in-store traffic spikes
NEW YORK ? A Wendy?s executive at the MMA Mobile Marketing Leadership Forum revealed that the fast-food chain?s initiatives within mobile video pay off ? especially among millennial consumers ? when it comes to driving in-store traffic, lending more support to video ads? rise.
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Hilton app simplifies booking a room with a view via Google Maps
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel?s surroundings and a room?s potential view through a new integration with Google Maps.
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How Marriott delivers seamless, consumer-first experiences
NEW YORK ? A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.
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Kayak lands on Amazon Alexa, bringing voice search to travel discovery
Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services.
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