Snapchat?s shoppable ads can unlock data, sales if relevant
Snapchat?s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.
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MCX bows out as opportunity narrows for new mobile payment entries
MCX, the mobile payments platform backed by a consortium of big-name retailers, is reportedly putting a national rollout on hold, but it has likely missed the window of opportunity entirely.
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Mobile online payments competition heats up as Chick-fil-A, Wyndham adopt Visa Checkout
Chick-fil-A and Wyndham Hotel Group are among the latest businesses to adopt Visa Checkout in an attempt to eradicate cart abandonment on mobile as competition heats up between the card network and Apple Pay for dominance in mobile online payments.
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Smartphones grabbed 29pc of US travel bookings in Q1: report
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016?s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.
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