How VR commerce could transform bricks-and-mortar retail
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.
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EBay taps mobile to introduce first-ever virtual reality department store
EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.
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Frank & Oak unbuttons sales via in-app live chat, speedy delivery
Online menswear retailer Frank & Oak has revamped its mobile application to include a slew of sales-driving features, including round-the-clock live chat and two-hour delivery in select markets.
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