Sephora uncaps new mobile revenue stream via shoppable Snapchats - Mobile Commerce Daily
Sephora uncaps new mobile revenue stream
via shoppable Snapchats
Sephora is continuing its efforts to tap into new ways of monetizing
millennial-friendly mobile platforms, enabling its Snapchat followers to
purchase products featured in live stories by taking a screenshot and
downloading the ShopStyle application.
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Walmart pilots mobile
delivery, circumvents risk with Uber, Lyft partnerships
Walmart is stiffening the competition in mobile delivery by partnering with
Deliv, Uber and Lyft to provide grocery drop-offs for customers within test
markets, in a low-risk test that may produce high reward.
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Visa revitalizes wearables
with NFC-enabled payment ring for Olympic athletes
Visa is hoping to drive a resurgence in interest for wearables by rolling out a
payment ring allowing athletes at the Rio 2016 Olympic Games to make purchases
by tapping the accessory against any NFC-compatible terminal.
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Mobile commerce in review:
Buttoning up sales
Results are varied for digital buttons that streamline mobile shopping, with
some winners and some losers. Watch this video for the full analysis.
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