Retailers should continue to test Snapchat, but at a small scale
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.
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Fabletics kicks up signups through shop-now push on Instagram
Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.
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Four of Britain?s largest banks enlist new payments app?s services
Barclays and Halifax are two of the British financial institutions leveraging VocaLink?s new Pay by Bank application ? which enables customers to conduct mobile transactions and check their account balances ? reflecting the rise of standalone, bank-branded payment platforms.
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Mobile commerce in review: Under Armour scores with services, data, commerce
Under Armour?s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis.
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