Virgin extends gamified app across all brands, signaling new loyalty model
Virgin is introducing its first loyalty application for all of its British subsidiaries, including Virgin Atlantic and Virgin Media, featuring a heavy gamification component and suggesting that more brands may begin to leverage all-in-one rewards programs on mobile.
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StubHub leaps into virtual reality-enabled commerce with new app feature
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
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Free People rounds up partnerships, shoppable video, giveaways to drive social sales
Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.
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Gametime?s mobile tickets meet social networking for shared experiences
Last-minute mobile ticketing application Gametime now lets users see which games and shows their friends are planning to attend and easily find the closest seats available via a new feature called Connect.
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