Wells Fargo exec: Drive mobile value through simplicity - Mobile Commerce Daily
NEW YORK ? A Wells Fargo executive at Forrester?s CXNYC 2016 explained how the bank was able to shift its focus to simplicity by retooling the company?s mindset and bringing convenience through mobile and digital offerings.
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IBM exec: Anticipating purchase intent
requires 360-degree view of customers
NEW YORK ? An IBM executive at Forrester?s CXNYC 2016 said that the ability to
anticipate consumers? purchasing intent stems from having a 360-degree view of
their behavior, which nowadays includes mobile channels, underscoring the need
to look at customer engagement as a holistic experience.
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Etsy discovers A/B testing
is best used for buyers, not sellers
NEW YORK ? An Etsy executive at Forrester?s CXNYC 2016 claimed that while the
online marketplace relies heavily on A/B testing for optimizing its site layout
and checkout options, the strategy is best leveraged from the buyer side rather
than the sellers? side.
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MasterCard backs mobile
startups tackling security, conversational commerce, money management
Six out of seven companies selected for MasterCard?s 2016 startup support
program are in the mobile space, with the key areas of focus including cyber
security, conversational commerce and personal money management.
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