Sears borrows from Pokemon Go for app-based in-store scavenger hunt
Sears is combining two big mobile trends ? real-world scavenger hunts and in-store activations ? in the new Find Max game, enabling shoppers to search for clues and unlock prizes.
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NY&Co rings up in-store traffic with wide-scale beacon deployment
Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking in-store and visiting a fitting room, showcasing beacons? potential to attract shoppers.
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Expedia, Priceline impart travel info to mobile concierge service
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.
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Atom Tickets heightens mobile ticketing competition with planned national rollout
Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.
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