Macy?s store reduction reflects retailers? boundless search for omnichannel
Macy?s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel.
Please click here to read the entire story on Mobile Commerce Daily

Smartphones influence 84pc of millennials shopping in stores: report
Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper?s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data.
Please click here to read the entire story on Mobile Commerce Daily

Auto dealerships bridge gap between social media, car buyers
Car dealers such as Colorado?s John Elway Dealerships are leveraging Edmunds.com?s new ad solution to forge connections with potential buyers by serving them mobile-optimized targeted ads on Facebook and Instagram, driving traffic directly to their sites.
Please click here to read the entire story on Mobile Commerce Daily

Mobile commerce in review: Social and loyalty sales
Some retailers are driving excitement and sales by rewarding loyal customers with exclusive access to merchandise on social media. Watch this video for the full analysis.
Please click here to read the entire story on Mobile Commerce Daily