Will this be the year that retailers crack the code for driving mobile conversions?
BOSTON ? At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.
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Paul Mitchell brings virtual hair transformations to salons via YouCam
Paul Mitchell is enabling beauty enthusiasts to test out different hair colors by uploading a photo of themselves into the YouCam Makeup application, showcasing how beauty brands can drive product sales with virtual technology.
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Le Tote leverages AI to fuel personalization and innovation
BOSTON ? An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.
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Wetzel?s Pretzels untwists sales via item-based mobile rewards, egift cards
Wetzel?s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.
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