Target debuts points-based rewards program, adding more capabilities to Cartwheel
Target is currently piloting a new division of its Cartwheel mobile loyalty program that enables shoppers to earn 10 points for each dollar spent in-store and choose from a variety of rewards once they hit a specific threshold.
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92pc of mobile researchers make relevant purchases within one day: Google
Pointing to the correlation between conducting research on a mobile device and receiving product inspiration from a brand, a recent study from Google found that 92 percent of consumers who did research on their smartphones also made a purchase within the same day.
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BJ?s redesigns site to aid in-store searching, heating up competition with Costco
Warehouse club chain BJ?s is bringing significant upgrades to its mobile and desktop sites, such as easier membership signup options and improved navigation capabilities, to enhance its omnichannel experience.
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