Sophisticated retailer apps see 54pc of transactions occur in-app: report - Mobile Commerce Daily
Sophisticated retailer apps see 54pc of
transactions occur in-app: report
As the debate between the conversion potential of mobile Web sites versus
applications continues, a new report by Criteo revealed that retailers with
sophisticated app presences saw up to 54 percent of their transactions
generated in-app, up seven percent from last year.
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Ruby Tuesday garnishes sales push via
burger-themed mobile quiz, coupon
Casual dining chain Ruby Tuesday is ramping up in-store traffic ahead of
National Cheeseburger Day by inviting consumers to take an interactive mobile
quiz to determine which regionally-inspired burger best suits their personality
and receive a coupon for a free cheeseburger.
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Bloomingdale?s gets the word out with
mobile-only sweepstakes
Department store chain Bloomingdale?s is asking consumers to say anything with
a user-generated content contest that solicits for text over photos.
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