70pc of consumers find loyalty programs too cumbersome: report
A new report from 3Cinteractive finds that approximately 70 percent of consumers do not sign up for loyalty programs because the process is too cumbersome ? but almost the same percentage say they would if it were simplified to answering a text message.
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How Toyota?s safety-first app rewards drivers with mobile coupons
Toyota is releasing a new application that rewards consumers who refrain from using their smartphones while driving with mobile coupons, reflecting its efforts to promote driver safety as well as a partnership with Japanese coffee shop chain Komeda.
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Mac Cosmetics? new members-only app includes tiered loyalty levels, offers
Mac Cosmetics is differentiating its new application from other makeup brands? mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.
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