Women 86pc more likely to make a purchase through a mobile app: report - Mobile Commerce Daily
Women are 86 percent more likely to make a purchase on mobile, says a new report from Liftoff, suggesting that women may be the best demographic for marketers to put their attention on.
Dallas Mavericks game day app plays with innovative in-stadium features
The Dallas Mavericks has launched a new mobile application for the 2016-2017 season, with features designed to improve fan experience before, during and after the game, taking advantage of the many ways mobile can be a tool outside the retail space.
Jansport
mobile-first site redesign results in 22pc conversion increase
As the
share of traffic on its homepage is increasingly taken up by mobile, backpack
and school supplier Jansport redesigned its Web site to be more mobile
friendly, generating a 28 percent click-through rate on its mobile homepage.
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