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Lands? End hooks subscribers with discounts, strategy keeps them on the line - Mobile Commerce Daily


Apparel retailer Lands? End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.

Bad Moms, one of the summer?s biggest hit comedies, is the subject of a new case study in digital advertising which approaches the issues of measuring its efficacy in an innovative new way.

Finance management platform Quicken is front loading its newly-released Quicken 2017 platform with its biggest upgrade ever to the Quicken mobile app.