Kmart is one of the latest retailers to dive into mobile, almost exclusively, for holiday and Black Friday deals, a move that follows a positive upswing in mobile conversion rates.

Online real estate company Zillow is accommodating its mobile users by rolling out a video walkthrough feature that allows sellers to easily create videos on their smartphones..

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.