ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Uber continues to innovate by paying attention to user behavior - Mobile Commerce Daily


Ride-sharing application Uber is continuing to innovate within the market it essentially created by making it easier for users to meet up with friends and further personalize the experience via Snapchat.

Coming on of the heels of a major partnership with Chase Pay on the payment side, Atom Tickets is now collaborating with mass media giant iHeartMedia to broadcast a massive national campaign named Free Movie Fridays.

Online retailer Yoshop has completely revamped the user experience capabilities of its ecommerce offering in order to boost sales before Christmas and provide a foundation for future mcommerce success.