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Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding - Mobile Commerce Daily

Published

Feb. 15, 2017

Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

Henkel fabric softener brand Snuggle was able to get in on the frenzy surrounding Valentine?s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

While the rise of mcommerce and ecommerce at large is unsurprising to anyone paying attention, online retail is usurping bricks-and-mortar spending in Q4, the most active retail quarter, according to the latest comScore report.