Mastercard and Unilever partner to help emerging markets spread digital payments - Mobile Commerce Daily
Mastercard and Unilever are collaborating on a series of initiatives centered on proliferating digital and mobile payments infrastructure to help small and micro-businesses in emerging markets.
Starbucks is gamifying its already powerful mobile rewards program by making it more fun for users to earn rewards and spend more, in another strategy that keeps the chain a top leader in mobile commerce and leans on social advertising.
Domino?s is delivering more than just pizza via a partnership with the National Fire Protection Association that will see the brand distributing fire safety materials with every order.
Much attention has been paid to Amazon?s recent encroachment on the big-box bricks-and-mortar space, and a recent report from Branding Brand implies that much of the credit belongs to its success in driving loyalty through its Prime service.