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Mitchell Group?s SMS campaign bumps weekend sales to $1.64M
British automotive retailer Mitchell Group used SMS and email marketing to drive sales up to $1.64 million in just one weekend.
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Sony Ericsson preloads Scanbuy?s mobile bar code app
Scanbuy Inc.?s mobile bar code application ScanLife is being preloaded on Sony Ericsson camera-enabled mobile devices.
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2010 the key year for NFC mobile payments: Inside Contactless
Inside Contactless is launching a contactless mobile payments platform for banks, brands and transit services in 2010.
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Victoria?s Secret runs mobile campaign for new Chicago store
As part of a stealth push begun earlier this year nationwide, lingerie giant Victoria?s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.
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Submissions invited for new Classic Guide to Mobile Commerce
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
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