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Mobile alerts drive one out of three recipients in store, 27pc to make purchase - Mobile Commerce Daily

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Mobile alerts drive one out of three recipients in store, 27pc to make purchase
Consumer receptivity to opt-in mobile marketing and intent to visit stores is growing, according to a new Harris Interactive survey commissioned by Placecast.
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Barclaycard courts iPhone users with branded mobile game
British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.
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EA Mobile corners mobile gaming market on iPhone 4
Electronic Arts assumed a vice grip on the Apple App Store?s mobile game section on the heels of the iPhone 4 launch.
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ImpulsePay uses carrier billing to streamline mobile payments
Mobile billing service ImpulsePay is using its new Payforit3 platform to let consumers make purchases through any mobile handset.
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Marketing in the iPad Age
What are the implications to marketing of the Apple iPad?s influence on consumer engagement and connectivity?
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