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American Red Cross raises $2.6M for Japan via mobile
The American Red Cross is committed to raising money for the victims of the earthquake and tsunami that hit Japan last week.
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Crumbs iPhone app sells gift certificates to drive sales and in-store visits
Crumbs Bake Shop has rolled out a one-of-a-kind incentive within its newly launched iPhone application to drive sales and increase visits to its stores.
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Black Eyed Peas rewards fans via mobile challenges
The Black Eyed Peas are rewarding their fans via several mobile challenges that they can complete to unlock rewards.
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7 different approaches to mobile couponing
What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons. 
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