British organization Saga is rolling out a mobile application to help its users understand teenage slang.

Saga is working with app developer Mobile Commerce on this initiative. The Woteva app is available in Apple's App Store.

?To some parents and grandparents, it can feel that the next generation has a language of its own,? said Bryan Stockwell, business development director of Mobile Commerce, Cirencester, England.

?So, a Saga teenage translator seemed like an obvious solution to prevent the generational gap from widening,? he said.

Generational gap
The Saga Woteva app gives users the inside scoop on more than 500 phrases and slogans.

For example, users can learn what phrases including barf bag, bling and crunk mean.

Some of the words also have voice recordings that show users how to pronounce them.

Users can also share words with friends and family via SMS, email, Twitter and Facebook.

Additionally, the app selects a word of the day and lets users submit their own words.

Saga is getting the word out about the app via email, social media and newsletters.

Niche market
The Woteva app serves a very particular purpose.

The app is a unique move for Saga. The company is targeting older consumers who may not be quite as tech-savvy as their family members.

Since the app is being promoted through digital channels, it makes sense that the company is pushing mobile products to its consumers.

However, getting consumers to download an app is difficult, particularly for an older generation who may not be tech-savvy enough to dig through the App Store.

?We are testing the appetite for the Apple version, and if it proves popular and there is demand, we will consider developing it for the iPad and on other platforms such as Android,? Mr. Stockwell said.

Final Take
Lauren Johnson is editorial assistant on Mobile Marketer, New York