TV Guide introduces TV companion app
By Rimma Kats
August 27, 2012
TV Guide has debuted its next-generation, television companion application that offers users a more personalized mobile and social experience.
The mobile app serves as a one-stop shop for a user’s television needs. Currently the update is available for iPhone, iPad and iPod touch devices, but the company will be launching its Android update in the fall.
“TV Guide is the ultimate one-stop, personalized, social, second screen companion app,” said Christy Tanner, executive vice president and general manager at TVGuide.com and TV Guide Mobile.
“Our Watchlist feature solves what users have told us is their biggest pain point – how to manage all of their wonderful, new and ever-proliferating ways to watch TV.
“Our unique, beyond-the-banner integration opportunities and rich media solutions solve a pain point for our advertising customers – how to target and engage with actionable messages high-quality, socially influential users.”
TV Guide’s new update centers around its Watchlist.
Through Watchlist, users can add shows, sports teams, actors and movies.
Additionally, users can share and discuss what they are watching on social networks such as Facebook and Twitter.
The mobile app also includes a New tonight Trending feature, a social list based on what TV Guide users are watching.
Through the video search and curated video channels, users can find the TV shows, movies and Web originals they want to watch.
There is also the Celebrity Watchlist Videos feature where stars such as Sigourney Weaver, Tina Fey and James Van Der Beek share why they love their favorites.
“TV is now a mobile and second screen experience – whether you're watching on the go or sitting in your living room with your device in hand,” Ms. Tanner said.
Word of mouth
TV Guide is promoting the app heavily on its Web site, as well as to its Twitter, Facebook, Pinterest and Tumblr followers.
Additionally, the company has been previewing and demoing the app to its top advertising customers for weeks to give them time to prepare to take advantage of our custom, targeted packages, which will start to roll out in the next few weeks.
“We’re very focused on mobile as an obvious opportunity to connect with consumers at their living rooms,” Ms. Tanner said.
“Our goal is to have every man, woman and child create a personalized Watchlist,” she said.
Rimma Kats is associate editor on Mobile Marketer, New York
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