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Mobile Minutes: Nielsen, Pandora, Unilever, Billguard


Nielsen and comScore duel over mobile ad-tracking
Marketers have been pouring money into mobile, but they’re still hungry for better tools to track the reach of their ads.
Please click here to read more on The Wall Street Journal

Big labels take aim at Pandora on royalties
The suit, filed by several big record companies on Thursday, accuses Pandora of violating common-law copyright protections for songs made before 1972.
Please click here to read more on NY Times

In India, mobile ads mean phone calls
In many parts of the world, businesses relentlessly market to customers via their Web-connected smartphones, slipping pitches into everything from interactive games to graphics-laden productivity apps. Not so in rural India: To better reach the country’s 833 million villagers, Unilever (UL) is delivering free Bollywood music to their basic cell phones via old-fashioned phone calls.
Please click here to read more on Businessweek
App makes it easier to spot and dispute questionable payment transactions
BillGuard helps users track activity across all their credit and debit card accounts and makes approving or contesting a charge as simple as a swipe.
Please click here to read more on NY Times

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