ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Twitter, T-Mobile, Google, Regent Street

Proof that Twitter is a terrible market research tool
It is often said that Twitter is a great gauge of the public mood: want to know what everyone?s talking about? Just go to the ?trending in your area? section of the website and have a look ? it?s all there in order of importance.
Please click here to read more on Forbes

T-Mobile confirms Wi-Fi calling coming to iPhones
While Apple highlighted a number of new features coming to iOS 8 atWWDC this morning, there were many exciting additions that weren?t discussed onstage, including support for Wi-Fi calling. This added capability will allow you to make standard voice calls over a Wi-Fi network, and T-Mobile has now confirmed that it will support the feature when the update is released this fall.
Please click here to read more on Re/Code

Google will kill off its digital coupon business, Zavers
Google has decided to discontinue a 17-month-old initiative that let shoppers clip coupons online and then get those savings when they purchased products in the stores of partnering retailers.
Please click here to read more on Re/Code

Iconic London shopping street gets latest accessory: beacons
Regent Street, a popular shopping and tourist destination in the west end of London, is picking up a new bauble: Mobile beacons.
Please click here to read more on Re/Code