Avon's social push lacks necessary mobile-first collaborative tools
Avon?s embrace of social in a major overhaul of its Web site comes late but can succeed if the beauty products seller creates a mobile marketing strategy that is custom to its brand, sales team and, most importantly, its customers.
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Coach harnesses real-time inventory data via new app
Leather goods maker Coach has teamed with business intelligence solutions provider MicroStrategy to build a mobile application for internal and clientele use, aiming to provide real-time inventory data for consumers and digitize the business from a behind-the-scenes point of view.
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GameStop energizes loyalty rewards for holiday shoppers
Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping.
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Capital Teas leverages Passbook and loyalty app to drive sales
Capital Teas is joining the mobile payments trend and is leveraging Passbook with its new loyalty mobile application to enhance consumers? mobile experience and streamline payment methods.
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Stony Brook University taps beacons to enhance campus life
Stony Brook University has partnered with Mobiquity Technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events.
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